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Education is one of our pillars of PHXFW. We are focused on helping designers and fashion businesses succeed in the industry. We have taken the content of our Emerging Designer Bootcamp and broken down our lesson topics into smaller seminars, webinars and e-books. Our seminars are geared towards building relevant skills and strategies that will improve fashion business at every stage of development. All the seminars are a taught by leaders and experts within the fashion industry.
9:00am “State Forty Eight- Your Community is Crucial for Success” – Michael Spangenberg & Stephen Polando, Statefortyeight.com
Learn why community is the recipe behind the success of TOP LIFESTYLE brand, State Forty-Eight and why this is crucial for YOUR brand to succeed. The owners will share their story and why they joined Phoenix Fashion Week. They will illustrate the challenges of growing a brand from nothing to something. Find out what community has done for their brand image and sales. Attendees will find out what the future holds for this homegrown brand.
Bio: Founded in 2013 by local entrepreneurs, Michael, Stephen and Nicholas, State Forty Eight was born out of a shared passion and appreciation for the great state of Arizona. More than just an apparel line, State Forty Eight represents a lifestyle, a sense of community and is an expression of pride. From sports fans and outdoor explorers to the more fashion-forward, the homegrown brand offers gear for all that’s both stylish and comfortable. Above all else though, State Forty Eight is about redefining the status-quo and inspiring others to rise up and stand for something they believe in. So, wear it loud and wear it proud, and let the State Forty Eight logo serve as a reminder to proclaim your passions but never forget where you came from.
10:30am “Behind the Runway- Secrets of a NYC Fashion Stylist” -Audree Lopez, Stylist & Blogger, SimplyAudreekate.com
Audree Lopez is a NYC-based fashion stylist, freelance fashion editor and blogger. She has worked with brands like Alice + Olivia, Tommy Hilfiger, Marc Jacobs, J.Crew, Urban Outfitters, Good House Keeping and Food Network. This workshop will show you behind-the-scenes of her day-to-day life as a stylist, how she built her network and notable client list, and what it’s like to transition from the Arizona to New York fashion scene.
Bio: Audree López is a NYC-based fashion stylist, editor and industry consultant. She launched her career working in the fashion departments at Glamour, Redbook, Editorialist and O, The Oprah Magazine. Audree then went on to work creative projects with Alice + Olivia, Marc Jacobs, J.Crew and Club Monaco. Today, she styles for various brands, magazines, websites and personal clientele. She also manages a fashion, lifestyle and beauty blog, SimplyAudreeKate.com. Through the blog, she has worked on global campaigns with Coach, Starbucks, Guess, Coca Cola and Dove. Audree was named one of Arizona’s top stylists in 2015, and most recently, Alexa’s 2017 Top 100 NYC Fashion Bloggers.
12:00pm “The FIDM Advantage” – Sara Benet, FIDM
“This visual presentation gives students an exciting look inside the world of, an accredited college of creative thinking where students prepare to excel in careers in the fashion, interior design, digital arts, and entertainment industries. A college representative from FIDM will share updates about the extensive career opportunities in these fields. In addition, they will provide information about their accredited Associate of Arts and Bachelor’s degree programs with industry-driven curricula, their 26 business and design majors, industry partnerships, comprehensive student and alumni career resources, campus life, and global alumni network.” FIDM’s engaging learning environment and rigorous programs of study develop graduates who become leaders in the industries of global design and business. Under the guidance of faculty who are industry professionals, students learn to strategically integrate design thinking with technology, producing work that is grounded in critical and creative thought. Graduates embrace cultural diversity and ethical choice while advancing the well-being of their communities.
9:00am- LAUNCH! – Brian Hill, Executive Director, Phoenix Fashion Week
Learn the TOP 10 skills EVERY fashion brand MUST master to ensure long term success. This hands-on seminar is perfect for apparel and accessory designers as well as any related fashion business, including Stylists, Photographers, Models and more. Be prepared to be challenged and be ready to leave with a new perspective along with skills that if followed will ensure the successful LAUNCH of your fashion business.
“Join me for a very informative and impactful workshop of what it REALLY takes to succeed as a fashion entrepreneur in today’s SUPER competitive marketplace.” -Brian Hill, Executive Director of Phoenix Fashion Week
Your fashion expert is Brian Hill, Executive Director of Phoenix Fashion Week. Brian brings his more than (15) years of hands on experience as a successful cut & sew designer, private label designer, fashion business consultant and visionary behind the highly effective ‘Emerging Designer Bootcamp.’
10:30am – Business of BEaUty, Building The Brand Called U!, Bonnie Bonadeo, 2x bestselling Author of ‘Success in Beauty.
Representing the beauty industry for over 30 years, Bonnie Bonadeo founder of the The Beauty Agent network is the go-to expert to connect you with all facets of the beauty industry. With PR mentions in Cosmopolitan, Oprah’s O Magazine, and The New York Times. Bonnie has built an Education & Marketing platform to expand your beauty brand reach, grow your beauty business, while building your personal brand for long term success!
12:00pm – “Sell Bigger” Successful Strategies for getting your products into the hands of Consumers-Alison Callaway, Phoenix Fashion Week
You have a great product or service, but you are struggling with getting it into the hands
customer…how do you connect in a more meaningful way with your target customers? How do you get your products in front of retail buyers and onto their shelves? What steps can you take to increase your chances of selling higher volume? And what steps could hurt you?
Five Key Areas of Focus:
How to identify the most impactful channels for selling your product/service
Selling direct to consumers
Selling wholesale to boutiques and retailers
Getting your products on the shelves and in the hands of the customer
Developing your value proposition that will make your product/service stand out
Alison Callaway is the Education Director for Phoenix Fashion Week. With 25+ years of retail experience working for national retailers such as Sears, Hartmarx, REI, Coldwater Creek, Zappos.com and GoDaddy.com, Alison has expertise in almost every aspect of the fashion industry from design, product line management, buying, styling, trend forecasting, retail operations and website development. She is passionate about working with designers and entrepreneurs to help them successfully launch and grow their businesses.
9:00am -The Brand Blueprint- Create your Unique Brand Strategy and Stand Out in the Marketplace! – Alison Callaway, Phoenix Fashion Week
Learn the 10 simple steps for launching your fashion brand for long term success. Learn how to discover your brand strengths and use them to create a unique niche in the competitive marketplace.
Whether you are an entrepreneur, designer, stylist, blogger, small business owner or even a student…you are a “brand” and this seminar will help you LAUNCH successfully!
10:30am “Best Damn Digital Marketing Seminar Ever!” – Ron Cates, www.RonCates.com
Digital marketing icon Ron Cates has created this seminar exclusively for Phoenix Fashion Week. The seminar will cover the core elements of a successful marketing strategy, taking into consideration the budget and time constraints of running a fashion business. No cost and low cost on-line marketing tools that are simple and effective will be emphasized.
Advanced marketers will learn new tricks, but beginners will not be lost. Topics include: branding, website elements, email marketing, social media, maximizing review sites, and much more. This is an entertaining, yet educational can’t miss seminar for your business!
Bio: Ron Cates- Widely viewed as one of the world’s leading digital marketing experts. The press has called Ron a “digital marketing icon,” the “grandfather of e-mail marketing” and a “social media pioneer.” He is an award-winning business leader who has dedicated his career to helping small business owners to grow and strengthen their businesses.
12:00pm “MORE Than the #OOTD: The Business Behind Blogging” -Audree Lopez, Stylist & Blogger, www.SimplyAudreeKate.com
Learn the stages of building a blog, from the business plan & foundation to the Who, Why, What, Where & How. Analyze the reality of starting a blog and why starting local is important. Growth & engagement (the bread & butter of growing a business). Recognize growing Pains (competition, hardships, finances, sponsorships). Maintain (consistency), retain (being unique & giving your readers a service), and grow (better sponsorships, more followers, more money, and more business opportunities)
Leave with Key Business Tips: Media kit, Social Media, Editorial Calendar, Rule book – compensation, type of brands, your reputation, budget/financial and your 5 Year Plan.