Model of the Year Contest


With each new year of Phoenix Fashion Week, so too begins our various competitions,including the Model of the Year Contest presented by Boots USA + Walgreens! Meant to support and nurture our local talent, this competition has achieved not only immense growth and range, but most importantly, numerous success stories for our models involved.


Meet the 2014  #ModeloftheYear Emerging Models

Following an impressive turnout at the 2014 Model Search on June 21st, judges narrowed down the competition to the ‘Model of the Year’ Top 40 These male and female models will compete in various challenges to strengthen their skills and prepare them for industry success!


Challenge #1: Headshot – Top 40 models were transformed with dramatic new looks at the Model Makeover Event hosted by TONI&GUY Scottsdale, before working their angles in this challenge.

Congratulations Nico & Sammy!

Challenge #2: Runway – In conjunction with Phoenix Fashion Week’s Emerging Designer Bootcamp, the Top 40 competed in their 2nd challenge as they took the runway at Shop Garment District in August!

CONGRATULATIONS to Eddene & LaMark who showed up with the fiercest walk!

CHALLENGE #3 Interview- For the first time in our #ModeloftheYear Competition our Top 40 models took part in an all-new ‘Interview Challenge’ with The Agency Arizona!

They were graded on how well they prepared for their first big casting, overall professionalism + if they had that special spark. AND THE WINNERS WERE… Nick + Bianca!

Challenge #4 Print Ad- Stay Tuned to see the results!



For me, winning the model of the year title was the cherry on top to the entire PHXFW experience. Being selected as part of the Top 40, working alongside such talented designers, stylists, & models, & getting the opportunity to do what I love constantly over 3 months was such a thrill & pleasure! Piece of advice: You are the model. Not the designer or stylist. You are a hanger for the look they want to send down the runway or embody in a photo. Be okay with that & go with the flow. This entire experience is far more enjoyable if you have an open mind! I am a working model with the Agency Arizona. That was my first goal, & because of that being accomplished I am now able to pursue my larger goal of a modeling career in New York and Europe. Madison Farrell-2013 Winner 

My experience with PHXFW was an invaluable one. I found it as an opportunity to refine my modeling skills in all respects and I thrived in a competitive yet friendly environment. The advice I would give to all models in this competition is twofold, you must always stay open minded and critical of oneself in order to improve, and you must always remain infallibly confident in oneself in order to win.  After PHXFW I find myself signed with an exceptional agency that is concerned about my personal & professional development in this wonderful industry. This experience has provided an abundance of opportunity for myself and I now view the world as my oyster. Good Luck,  Denis Danicic- 2013 Winner 

Have FUN! No matter the outcome of this journey you will walk away with new experiences, a large connection of people for support & exposure, & tons of new tips to further your career. It is an amazing experience from beginning to end, so as long as you put forth effort, your best foot forward, & enjoy every second, you will do great. Also, be sure to put yourself out there! You can’t expect to learn & grow if you’re not willing, so let go & try new things!  I am signed with the Agency Arizona, & furthering my career as my sister & I are headed to LA in the fall to pursue acting & modeling. No dream is ever too large, so keep on fighting for what you love, & remember, you can’t rush something you want to last forever. Best wishes XX Madison Brown- 2012 Winner 

PHXFW has been my most rewarding modeling experience to date. Not only was I able to be signed with one of the top agencies in AZ, I was also able to meet some lifelong friends along the way. This will truly be a time of bonding & growing from one another. So a word of advice, LISTEN to every word of critique that is given to you and ACT on it. The PHXFW team will not steer you wrong. I am currently still signed with the Agency Arizona and actively receiving work. Most of my work consists of local runway fashion shows, & I’ve also done a photo shoot for a national jewelry line, a fashion show in Las Vegas for Dilliards, and a music video for  R&B singer Tyrese. Work hard, stay focused, but most importantly, ENJOY every moment fellow Top 40 Models!!! See you on the Runway!!! Stay beautiful, Alexis Hamilton- 2011 Winner 


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