In July, over 200 Hopefuls tried out and we found 40 “Fresh Faces” (25 female & 15 male) to compete for the vitaminwater zero “Model of the Year” contest.
For 2 over months leading up to Phoenix Fashion Week the 40 Emerging Models will be working non-stop as they gear up for their national runway debut in October.
The PHXFW style team will both teach and challenge each model, from headshot posing, to shooting designer look books, runway walks, and social media voting, all judged by the style team and guest judges.
On Sat. Oct. 8th at 11pm we will find out who has what it takes to become vitaminwater zero “Model of the Year”
Here is how it all goes down:
Challenge #1: Headshot
“Challenge #1 was all about working the camera! To welcome the 40 models into the competition, our style partner, Dolce Salon & Spa gave each model an amazing makeover! Once everyone was all done up, our models worked with the PHXFW photographers, to get their best headshot! See how it all went down here!
“Meet our 40 Emerging Models”
Challenge #1 Winner: Cassie
Challenge #2: Runway
“For Challenge #2 we took them to the RUNWAY! After weeks of practicing their runway walks, our 40 Emerging Models hit the runway for PHXFW’s “Shop Garment District” giving a sneak peak at our 10 Emerging Designers collections debuting October 5th at fashion week. Over 300 fashionistas attended and showed love for their favorite model.
Check out our models hard at work at Runway practice!
See the Photos from: “Shop Garment District”
Challenge #2 Winners: Alexis & Lonnie
Challenge #3: Print Campaign
The 40 “Fresh Faces” will be split into 4 groups of 10 and with each being photographed by one of 4 of the PHXFW photographers. What is the print campaign? Each group’s photo shoot will be inspired by 1 of the 4 vitaminwater zero flavors, Squeezed, Drive, Go-Go, and Glow.
Challenge #4: Social Media Vote
Beginning on Sept. 16th, the world will get to vote for their favorite model through Sat. Oct 8th
Challenge #5: @ Phoenix Fashion Week
Throughout the 4 days of PHXFW Oct. 5 – 8, guest judges will select the top 10 models including, runway performances, star presence, and photo quaility, throughout the many runway shows. The winner of the vitaminwater zero “Model of the Year” contest will be announced sat. Oct. 8th at 11pm
