Model of the Year Contest
With each new year of Phoenix Fashion Week, so too begins our various competitions, including smartwater’s Model of the Year Contest! Meant to support and nurture our local talent, this competition has achieved not only immense growth and range, but most importantly, numerous success stories for our models involved.
Loads of hopeful models turned out for another successful Model Search in July of 2012, and this is where the journey began for our Top 40 fresh faces who competed for the title and respective prizes for Model of the Year!
The smartwater Model of the Year winner was announced on the finale night of PHXFW as the winner was crowned with various winnings including a signed modeling contract with The Agency Arizona! Keep reading to find out who won!
“Meet our 40 Emerging Models”
Challenge #1: Headshot
“Challenge #1 was all about working the camera! To welcome the 40 models into the competition, our style partner, Dolce Salon & Spa gave each model an amazing makeover! Once everyone was all done up, our models worked with the PHXFW photographers, to get their best headshot! This year we decided to have a male and female winner! Check out the winning shots below! Congratulations to Madison and Nick!
Challenge #2: Runway
“For Challenge #2 we took them to the RUNWAY! After weeks of practicing their runway walks, our 40 Emerging Models hit the runway for PHXFW’s “Shop Garment District” giving a sneak peak at our 12 Emerging Designers collections debuting October 4th at fashion week. Over 300 fashionistas attended and showed love for their favorite model.
The competition was tough, however there can only be 2 winners!
Congratulations to Brandon and Jessie for being crowned King & Queen of the runway!
Challenge #3: Print Campaign
The 40 “Fresh Faces” will be split into 4 groups of 10 and with each being photographed by one of 4 of the PHXFW photographers. What is the print campaign? Each group’s photo shoot will be inspired by the brand smartwater in hopes of portraying the product in a creative new way.
Congratulations to Ashley & Brandon for winning the Fitness scene campaign, and congratulations to Cassie and Nico for winning the Life Style campaign!
Challenge #4: Social Media VoteThe world will get to vote for their favorite model through Sat. Oct 6th
Congratulations to Maureen for winning the Social Media Vote!
Challenge #5: @ Phoenix Fashion Week
Throughout the 4 days of PHXFW Oct. 3 – 6, guest judges selected the top 10 models including, runway performances, star presence, and photo quality, throughout the many runway shows.
and the 2012 smartwater MODEL OF THE YEAR IS…
Madison is now a working signed model at The Agency Arizona and having a tremendous 2013!
We are so proud of all 40 of the emerging models! The amount of growth and success stories achieved by all is truly amazing! We wish them all the best of luck as they continue to work hard and have success with their modeling careers!
2013 PHXFW MODEL SEARCH : SAVE THE DATE : Saturday June 22, 2013
