Press
For questions regarding media, press releases, interviews and more...
Contact: Media Relations Director- Melissa Rein or Shakirah Karim
e. press@phoenixfashionweek.com
p. (Ms. Rein) 602.384.4747
p. (Ms. Karim) 602.312.2355
Phoenix Fashion Week brings Green Style to the Valley
Arizona’s Premier Fashion Event –
October 7th - 9th, 2010
February, 2010 Phoenix, AZ – Arizona’s leading fashion event, Phoenix Fashion Week will host the first ever eco-friendly fashion event in the valley. With increased global discussions about our carbon foot print, greenhouse gas emissions on the rise, man made environmental disasters in the news and the concern over depleting the earth’s resources, everyone is trying to do their part to become more environmentally friendly. Over the past few years, the fashion industry has taken note and now on September 30th, 2010, Phoenix Fashion Week goes green.
Since its foundation, Phoenix Fashion Week has stayed true in its mission to educate, inspire and nurture fashion within Arizona. This year that mission continues. Globally, there are a fast growing number of Eco friendly designers, makeup artists, manufacturers and enthusiasts. There is a wide range of options for the environmentally conscious consumer to live a ‘fashionably green lifestyle’ - a concept not new to Phoenix Fashion Week but one that will be a major focus during this year’s event. Throughout the line-up of more than 30 fashion designers, the eco-designers will use environmentally friendly techniques that include sustainable fabrics, safe dying inks, safe chemicals, and other natural design methods.
For this year’s event, the organization will incorporate sustainability and ‘living green’ in all aspects of the shows production. VIP’s, Eco Divas, fashionistas and paparazzi can mix and mingle in the new ECO Lounge. Featured models will be styled with organic makeup; attendees will get to walk the green carpet. Fashion week guests should expect everything from eco-friendly apparel and accessories to recycled furniture and organic refreshments. “It’s our 6th Anniversary and as a brand we strive be on the forefront of all things fashionable. What these designers and companies are doing to help the environment just makes sense. Several of our Phoenix Fashion Week team members have been dedicated to green initiatives and sustainability for sometime. To us being green is more than just a color - it’s a lifestyle. Come September 2010, green will be the new black!” said Brian Hill, Executive Director of Phoenix Fashion Week.
Brands, products, and services that would like to participate in Phoenix Fashion Week and its green initiatives please can contact Phoenix Fashion Week: info@phoenixfashionweek.com.
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Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information, log onto www.phoenixfashionweek.com